Winter in Tasmania sure ain’t easy. But it’s worth it.

Welcome to another Off Season.

Around 1 in 4 Australian adults have experienced child sexual abuse.

We would do anything to keep our kids safe from something so insidious. Except talk to them about it.

But silence doesn’t keep our kids safe. It empowers and creates space for perpetrators to come between kids and those who protect them.

To break the cycle of silence, we needed to balance the grim reality of the issue with a feeling of optimism. Showing that through the power of conversation, adults do have the power to help end child sexual abuse - one talk a time.

For Christmas 2021, we gave Australians permission to throw the rules out the window, and just go buck-wild.

Some people loved it. Some people complained to Ad Standards.

Either way, we were everywhere. From TV to TikTok, we lived and breathed the spirit of the new Christmas platform we built: You Can’t Overcook Christmas.

Death. Illness. Injury. It’s about as awkward and morbid as it gets, which is why no one wants to talk about it.

But that’s all Insuranceline talks about. So, we introduced a new brand platform and a cute but reticent turtle called Gary to help more Australians come out of their shell, and start having a conversation about the heavy stuff.

Bringing the age old connection between tradies and homeowners to life.

How do you sum up a place that leaves you lost for words?

Frog ID lets anyone with a phone record frog sounds so that scientists can protect threatened species. The problem? People didn't know when to use the app because Hollywood has taught them frogs only go "riddip".

The downside to winning back-to-back Insurer of the Year.

We marked World Relaxation Day with a guided meditation track for those who prefer the sound of Harley’s to healing crystals.

Our answer to the global #SaveUkraine brief.

In the same year that the Australian media couldn’t stop writing about poo joggers, contaminated strawberries and shark sightings, 53 women were murdered by their partners. Our idea for marie claire’s #StopTheViolence campaign was to challenge the media to put what is truly our nation’s most shocking story on the front page.

A topical gatefold ad that reminded Australians there’s no stability like Audi quattro.

An integrated brand platform that's inspiring Australians to be less Hawaiian.

Before I decided to become an art director, I was a photographer. This is what I saw.

You can find my photography book here